Prof. Dr. Peter Bug
Professorship Fashion Marketing & Retail Management
Dean of Studies International Fashion Industry B.Sc
+49 07121 271 8027
peter.bug@reutlingen-university.de
Industry and trade projects
Fashion Marketing
Fashion Forecasting / Sales Forecasting
International Retail Case Studies
Fashion Business Seminar
Diploma at the University of Stuttgart, specialising in business cybernetics
Doctorate at the University of Stuttgart on a business management topic
Research assistant at the Institute for Textile and Process Engineering Denkendorf, Management Research Group. Supervision of numerous company projects on the subject of marketing in the textile industry.
Management consultant for the TIA Group. Main area of responsibility: sales forecasting for companies in the textile industry. Main clients adidas France and adidas Central.
Independent management consultant. Main area of responsibility Sales Forecasting.
Reutlingen University. Professor of Marketing at the Faculty of Textiles & Design.
Dean of Studies B.Sc. International Fashion Retail
- Fashion diffusion / fashion spread
- Fashion and Film / Use of moving images by trade and industry
- National and international student excursions