Industry and trade projects

Fashion Marketing

Fashion Forecasting / Sales Forecasting

International Retail Case Studies

Fashion Business Seminar

Bug, P. (2020). Fashion and Film. Moving Images and Consumer Behavior. Springer Singapore. ISBN: 978-981-13-9542-0

https://doi.org/10.1007/978-981-13-9542-0
 

Bauknecht, T. & Schaefer, J & Bug, P.(2017). Internet Fashion Map: the web representation of certain fashion hot spots. Reutlingen University, Reutlingen.

https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/1385

URN: http://nbn-resolving.de/urn:nbn:de:bsz:rt2-opus4-13858

Bock, T. & Zawiasinski, T. & Bug, P.(2017). Indexing Fashion Omnichannel Retailing Performance. Reutlingen University, Reutlingen.

https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/1367

URN: http://nbn-resolving.de/urn:nbn:de:bsz:rt2-opus4-13671

Bug, P., & Haussmann, N. (2017). Using Social Media for Luxury Fashion Management. p. 121-144 in: Choi, T., Shen, B. (2017). Luxury Fashion Retail Management. Springer Series in Fashion Business. Springer Singapore.

https://www.springerprofessional.de/using-social-media-for-luxury-fashion-management/11621154

Bug, P., & Gordon, N., & Staudenmaier, A. (2018). Fashion Business Case Study on German Click & Collect Situation. p.153-182 in: Chow, P. & Chiu. C. H., & Yip, A. C. Y., & Tang, A. K. Y., (2018). Contemporary Case Studies on Fashion Production, Marketing and Operations. Springer Series in Fashion Business, Springer Singapore.

https://www.springer.com/gp/book/9789811070068

da Silva Wagner, T. & Bug, P. (2015). Actual Consumer Lifestyle Segmentation – A European Perspective. Reutlingen University, Reutlingen.

https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/1369

URN: http://nbn-resolving.de/urn:nbn:de:bsz:rt2-opus4-13696

Erhard, J. & Bug, P. (2016). Application of Predictive Analytics to Sales Forecasting in Fashion Business. Reutlingen University, Reutlingen.

https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/1354

URN: http://nbn-resolving.de/urn:nbn:de:bsz:rt2-opus4-13548

Fuchs, A. & Bug, P.(2017). Curated Shopping im Modehandel. Eine empirische Studie zur Untersuchung der Serviceversprechen und Erfolgspotentiale. Reutlingen University, Reutlingen.

https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/1386

URN: http://nbn-resolving.de/urn:nbn:de:bsz:rt2-opus4-13865

Hass, C. & Bug, P. (2018). The use of apps in food retailing: creating value added for customers and companies. Reutlingen University, Reutlingen.
https://publikationen.reutlingen-university.de/files/1768/1768.pdf
URN: https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-17683

Heinzelmann, M. & Bug, P.(2016). Predictive Analytics Models and Collaborative Filtering. Reutlingen University, Reutlingen.

https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/1365

URN: http://nbn-resolving.de/urn:nbn:de:bsz:rt2-opus4-13651

Hopf, V. & Koch, J. & Bug, P.(2017). Omnichannel index of fashion and lifestyle retailers from a customers’ perspective : indexing COS, Levi’s, Hugo Boss, and Pull&Bear. Reutlingen University, Reutlingen.

https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/1372

URN: http://nbn-resolving.de/urn:nbn:de:bsz:rt2-opus4-13727

Klede-Schnabel, W. & Bug, P.(2016). Breuninger card goes mobile – catching up with an omnichannel development: a case study. Reutlingen University, Reutlingen

https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/1375

URN: http://nbn-resolving.de/urn:nbn:de:bsz:rt2-opus4-13759

Klede-Schnabel, W. & Bug, P.(2016). Customer loyalty programs in fashion retail – a change from multichannel to omnichannel. Reutlingen University, Reutlingen

https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/1376

URN: http://nbn-resolving.de/urn:nbn:de:bsz:rt2-opus4-13768

Klede-Schnabel, W. & Bug, P.(2016). Marc O’Polo for members – a customized omnichannel loyalty solution: a case study. Reutlingen University, Reutlingen

https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/1377

URN: http://nbn-resolving.de/urn:nbn:de:bsz:rt2-opus4-13777

Laake, C. & Höler, L. & Bug, P.(2015). Consumer Segmentation in the Fashion Industry. Evaluation of consumer segmentation models in Europe and the USA and their future relevance for fashion companies. Reutlingen University, Reutlingen.

https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/1362

URN: http://nbn-resolving.de/urn:nbn:de:bsz:rt2-opus4-13620

Liedtke, E. & Bug, P. (2015). Fashion Consumer Segmentation – USA Perspective. Reutlingen University, Reutlingen.

https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/1368

URN: http://nbn-resolving.de/urn:nbn:de:bsz:rt2-opus4-13681

Nguyen, K. L. & Bug, P. (2016). Burberry – a model for successful technology integration. Reutlingen University, Reutlingen.

https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/1373

URN: http://nbn-resolving.de/urn:nbn:de:bsz:rt2-opus4-13733

Töpfer, M. & Bug, P. (2015). Classical Consumer Lifestyle Segmentation Methods. Reutlingen University, Reutlingen.

https://publikationen.reutlingen-university.de/frontdoor/index/index/docId/1370

URN: http://nbn-resolving.de/urn:nbn:de:bsz:rt2-opus4-13708

Diploma at the University of Stuttgart, specialising in business cybernetics

Doctorate at the University of Stuttgart on a business management topic

Research assistant at the Institute for Textile and Process Engineering Denkendorf, Management Research Group. Supervision of numerous company projects on the subject of marketing in the textile industry.

Management consultant for the TIA Group. Main area of responsibility: sales forecasting for companies in the textile industry. Main clients adidas France and adidas Central.

Independent management consultant. Main area of responsibility Sales Forecasting.

Reutlingen University. Professor of Marketing at the Faculty of Textiles & Design.

Dean of Studies B.Sc. International Fashion Retail

• Fashion diffusion / fashion spread
• Fashion and Film / Use of moving images by trade and industry
• National and international student excursions