Market Research Lab

The market research laboratory is the heart of the research activities within the International Fashion Business study programme and the perfect place to collect and analyse data.

The market research lab focuses on quantitative and qualitative empirical studies in the areas of market analysis, consumer behaviour, communication, employees, stakeholders and usability studies of online environments.

Technical Equipment

The market research laboratory is equipped with modern technology

  • Mobile and stationary eye-tracking units
  • HD cameras for focus group interviews
  • Tablets for simultaneous offline research in the field
  • Haptic screens
  • Scent marketing kits
  • CATI survey systems for telephone interviews
  • Software for the professional collection and analysis of quantitative and qualitative data

The market research laboratory also carries out long-term and short-term studies with industry partners. Fashion and textile companies that require support in planning, conducting and analysing market research projects are always welcome to contact us with their concerns.

Fashion and Textile Database

As a student, lecturer, researcher or practitioner you constantly need information on fashion and textile related topics to stay up-to-date and do your job. The Fashion and Textile Database will assist you with that. It is a comprehensive and systematic database that comprises internet sources about textile technology, design and management. It is held in English, freely accessible and will further grow. Feel free to use and contribute to it!

Click here for the Fashion and Textile Database

Contact persons


Contact persons

[Translate to English:]

(Professorshiop on behalf of) Fashion Sales Management

Head of Retail Research Laboratory 


Building 20

Labor Marktforschung/

Market Research Lab